THE STORY AND SYMBOLISM BEHIND THE LUCKY ME I SEE GHOSTS HOODIE

More Than a Hoodie, A Movement In a fashion world saturated with logos and luxury, few pieces have managed to ignite both cultural commentary and emotional resonance quite like the Lucky Me I See Ghosts hoodie. First introduced as part of the Kids See Ghosts merchandise drop—linked to the 2018 collaborative album by Kanye West and Kid Cudi—t